A camera drone built for weather. Brand, product, launch and shop for a Copenhagen concept.
Most drones wait for good weather. Terne X flies in it.
- [ Weight ]
- 895g
- [ Wind ]
- 12m/s
- [ Sealed ]
- IP54
- [ Cold ]
- −20°C
- [ Sensor ]
- 4/3in
[ 02 ] Wind
Holds its position in 12 m/s wind.
- Wind
- 0.0 m/s
- Gust
- 0.0 m/s
- Tilt
- 0.0°
- Drift
- 0.00 m
[ 03 ] Take-apart
Hardware
[ Surface ]Vision sensors, fasteners and cooling, seen from below.
[ Structure ]The deck lifts off the titanium keel. The battery slides out along its spine.
[ Assembly ]Ten parts, each made to come out and go back the same way.
- Mass
- 895 g
- Battery
- 5,000 mAh
- Propellers
- 9.4 in
[ 04 ] In the field
Fieldwork
IP54
Sealed against rain and spray, and flies down to −20 °C.
[ 05 ] Launch
Four waves, following the tern south.
- JuneThe north8 markets
- AugustEurope and North America9 markets
- OctoberAsia5 markets
- DecemberThe south8 markets
[ Live ] 8 / 30
[ 06 ]Case
- Client
- Terne, Copenhagen (self-initiated concept)
- Sector
- Consumer electronics
- Role
- Brand, product design, 3D, development
- Deliverables
- Brand identity, Product design, 3D model, Studio renders, Live product page, Thirty-market launch plan, Meta launch campaign, Web shop prototype, Design system in Figma
- Tech
- Blender · Python · Cycles · Image 2.5 · Figma · three.js · GLSL · React
- Year
- 2026
The brief
Launch a Danish drone company in thirty markets at once: a flagship that sells on one idea, and a brand that holds up from a phone screen to a shop window in Tokyo.
The approach
The Arctic tern crosses every kind of weather between the poles, so the drone is built for weather and built like the bird: a tern's flight muscles anchor on its keel and wishbone, and Terne X's arms anchor on a titanium keel and wishbones, in sight through its faceted aluminium body. Every part is modelled by script in Blender from one file of dimensions, and the same model runs live on this page. The launch follows the tern south in four waves; one shop serves all thirty markets.
[ 07 ]Identity
Named after the Arctic tern.
Terne is Danish for tern, the bird that flies from pole to pole every year. The mark is the tern seen from below: long wings, a forked tail, a red beak. Read quickly, it is an X, and the drone from above.
TERNE
- Arctic
#edefef - Graphite
#232427 - Steel
#8e9499 - Dusk
#8fa3b8 - Tern red
#c4302b
Built for weather.
TX-0417 · C1 · IP54 · 895 G
[ 08 ]Campaign
Eight markets, one ad budget.
A Meta plan for the June wave: a teaser that builds a list, an Advantage+ sales campaign and retargeting. Pick a market and the ads change language and price; each ad opens the shop below in that market.
Denmark · Teaser · Reels video
Meta campaign plan · first wave
- Budget
- €90,000
- Length
- 6 weeks
- Markets
- 8
- Objective
- Leads, then sales
Phases
Expected spend by market
Sales targets launch and retargeting, €76,500
- 6.4Mimpressions at €12 CPM
- 82.9Klink clicks at 1.3% CTR
- 290orders at 0.35% conversion
- Cost per order
- €264
- ROAS, sales phases
- 4.9×
- ROAS, whole budget
- 4.2×
Setup
- Meta Pixel and Conversions API, deduplicated and consent-based: product views, add to bag, sign-ups and purchases.
- Attribution: 7-day click, 1-day view. Targets are read on 7-day click only.
- One Advantage+ sales campaign across all eight markets, with the ads in each market's language. From week three, spend moves to the markets with the best return.
- Every phase runs across Feed, Stories and Reels; the phone shows its main format.
All figures are planning targets. Average order €1,300 ex VAT, assuming about one order in five includes the Fly More kit.
[ 09 ]Shop
One shop, thirty markets.
A working prototype. The market sets the language, currency, price, charger plug and drone rules; markets not yet launched show their month and take a notification instead of an order.
TERNE
TERNE X
Bygget til vejret.
11.199 kr.
Sendes på 2–3 dage
- Før du flyver
- C1-klasse: Registrer dig som droneoperatør, og bestå online-testen A1/A3.
- Opladerstik
- Type K
I æsken
- Terne X
- 1 × Batteri
- Oplader
- 3 × Propelpar
- Gimbalbeskytter
- USB-C-kabel
Specifikationer
- Vægt
- 895 g
- Flyvetid
- 46 min
- Vind
- 12 m/s
- Tæthed
- IP54
- Temperatur
- −20–40 °C
- Hovedkamera
- 4/3 CMOS · 24 mm metalens
- Blænde
- f/1.6
- Rækkevidde
- 15 km
[ 10 ]Renders
The same model in Cycles.
[ Note ] Terne is a concept by Oliver Kure Olsen. The brand, the drone and its launch are fictional; the model, the page, the campaign and the shop are real and working.
Under the hood
Measured 18 October 2026, Chrome on a MacBook Pro
- Triangles a frame
- 320,092
- The heaviest frame, every pass counted, in 195 draw calls. WebGL2.
- Download
- 10.4 MB
- 0.8 MB before the first frame, 6.1 MB on a phone.
- Slow phone
- 60 fps
- 95 % of frames under 16.8 ms, on a phone screen with the CPU slowed four times.
- If 3D can't run
- A rendered still of the drone and painted skies. The shop and the campaign plan work the same.
Outtakes
What I tried and dropped, and why.
v1 · 27 Sep
A rugged first draft
Drawn after a military drone. A Danish brand selling in thirty markets can't look like a weapon; that idea went to the Lab as Shrike.
v2 · 28 Sep
Matched to a DJI photo
Accurate down to the screws, and it could have been any drone. The open keel gave it an idea of its own.
v2 · 29 Sep
The box camera
Every drone carries one. It became a ceramic ball with a flat metalens.